At Mercedes-Benz, we understand the responsible handling of data as a sign of quality. The protection of your privacy is of great importance to us. That's why, from the very beginning, our engineers make sure when developing new services and products that they are designed to be data protection-compliant and user-friendly. To this end, we have introduced measures and processes for the secure handling of data - even before the data is stored and processed, for example. In this way, we minimise potential risks and at the same time enable innovative data-based services.

Our customers have sovereignty over their data. This means: you have the choice of which services you use and whether you want to release your data for processing. At the same time, you always have transparency about which data is used for what.

Data plays an important role at Mercedes-Benz, both today and in the future. It enables us to (further) develop innovative services and thus create practical added value for our customers. With constantly expanding offers, new business models as well as innovative and sustainable projects, we accompany you on your journey into the future of mobility.

The new MBUX - Mercedes-Benz User Experience, heralds a new era in Mercedes me Connectivity and puts the user experience (UX: User Experience) in the foreground. A unique feature of this system is its learning capability thanks to artificial intelligence. MBUX is customisable and adapts to the user. At the same time, new content can be transferred as updates "over the air". Other strengths include intelligent voice control with natural speech understanding, which is activated with the keyword "Hey Mercedes" (or "Hello Mercedes").

Using collected data, MBUX Navigation anticipates possible destinations, suggests interesting destinations or navigates to the nearest petrol station. A completely new function is the map display supplemented by augmented reality. A video image of the surroundings taken with the help of the front camera is enriched with helpful navigation information, for example, arrows or house numbers are automatically superimposed directly on the image on the media display. This makes it easier for the driver to search for a certain house number, or to find the correct side road for turning off. Here, too, choice plays an important role and services can be deactivated at any time. Optionally, it is also possible to switch to on-board speech recognition.

In winter, we tested Mercedes-Benz in cooperation with the district of Zollernalbkreis in Baden-Württemberg, Germany, regarding how Car-to-X communication can improve safety on winter roads and how it can improve the efficiency of winter road clearance services.

Car-to-X refers to the communication of vehicles with each other and with the traffic infrastructure. This should reduce traffic accidents in the future by exchanging relevant traffic and vehicle data between vehicles.

If the ESP® or ABS sensors of a vehicle with Car-to-X function detect slippery road conditions, this is sent together with position data to the Mercedes-Benz Vehicle Backend via the mobile network. This anonymised information is displayed in real time on digital maps in Zollernalbkreis' two road maintenance depots. In the future, this will make it possible to use winter services in a more targeted and sustainable manner and thus optimise the use of road salt.