"Mercedes-Benz Future World" shows how the dreams of the designers about a future world take shape, both fascinatingly audacious, but at the same time appearing realistic. What can be seen is a visionary lifeworld of the future with roads, bridges, villas and skyscrapers, cars, boats and aeroplanes. "Mercedes-Benz Future World" is characterised by the design philosophy of Sensual Purity, which combines the two poles of the brand, emotion and intelligence, together in a unique way.
A designer takes a journey in their thoughts and dreams up a world that they have designed themselves. How would a Mercedes-Benz World look in the future? What if the infrastructure itself could be designed – how would houses, offices, cars, roads and bridges look? For Mercedes-Benz, design has to be beautiful and intelligent or – in a nutshell – hot and cool.