| Outstanding achievements, expressive emotions, enthusiasm and authenticity are not only attributes of the world of sports but also values embodied by the Mercedes-Benz brand since its beginnings.
Sports sponsorship has therefore played an important role at Mercedes-Benz for many years now. The company has had a close partnership with the German Football Association for the past 35 years. Mercedes-Benz is also involved in the sponsorship of golf and equestrian sports.
For Mercedes-Benz, sports sponsorship is a key component of the brand’s social commitment to improving intercultural dialogue. An example of this is the Laureus Sport for Good Foundation, through which disadvantaged children and teenagers receive support in more than 60 social sports projects worldwide. Mercedes-Benz has been supporting the Deutsche Sporthilfe foundation for many years and has served as its national sponsor since 2008. |
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